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Corporate Identity

On the one hand, the corporate identity represents a communication concept & on the other a central component of the strategic management and planning of the company.

The corporate identity concept can be seen as a strategic concept for the positioning of the identity or a clearly structured, uniform self-understanding of a company, both in its own company and in the corporate environment.

Through the development of a clear "we-consciousness", the corporate identity concept is to establish a corporate culture as a network of lived behavioral patterns and norms.

To the outside, the signals sent by verbal and non - verbal behavior are the same as the developed concept, thus enabling the various addressees such as the public, customers, press, investors, suppliers, potential employees, etc The corporate identity concept.